Esports company Misfits Gaming Group (MGG) has announced a new partnership with sports marketing agency SPORTFIVE. This news arrived just a few days after MGG announced another new partnership with gaming peripherals brand HyperX.
SPORTFIVE will function as MGG’s exclusive global commercial sales agency and will help support the commercial development of the brand.
Ryan Polun, Head of Esports and Gaming at SPORTFIVE commented “Misfits is a very impressive organization with strong cross-border reach, making this an exciting partnership for us,” “We see a tremendous amount of commercial potential for them as a property and feel that their investment in Minecraft makes for an even more intriguing value proposition globally.”.
Besides the help with commercial development SPORTFIVE has its focus on helping with the revenue generation, business development and integration of other sponsorships/partnerships.
Lagen Nash, Chief Revenue Officer at Misfits Gaming Group, stated: “We are thrilled to partner with SPORTFIVE to elevate our commercial outreach across all properties at Misfits Gaming Group.
“SPORTFIVE is a powerhouse in the sports and gaming industries, and they will help us to identify the best partnerships for us as we continue to grow as an organization through our existing League of Legends, Call of Duty, Overwatch, and Rocket League teams as well as our Minecraft creators and new additions throughout the year.”