NASCAR Joining Forces in Esport “Now is the right time to extend our reach to a younger audience”
NASCAR is the latest addition to big brands who strengthen their foothold in the world of Esports. Although no stranger in Esport, NASCAR is joining forces with the collegiate esports league NACE Starleague to launch their very own eNASCAR College iRacing Series.
The iRacing Series will be available to over 500 colleges or universities across the US with a bunch of $50,000 scholarships on the table.
Managing Director of Gaming and Esports at NASCAR Nick Rend said “Gaming and esports are an important component of NASCAR, allowing us to reach new fans who are often engaging with the sport for the first time”,
“Our various eNASCAR initiatives have seen exponential growth. We felt this was the right time to extend our reach to a younger audience and launch the eNASCAR College iRacing Series to show students the opportunities that sim racing and our sport hold for them.”
The event will see the use of the NASCAR Camping World Truck Series vehicles and and players will race on the Daytona International Speedway, Charlotte Motor Speedway and Watkins Glen International.
This new partnership is a good opportunity for NASCAR to keep playing a leading role in motorsport Esports.
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